In these recent times of increasing concern over reduced consumer spending, many companies are now looking for a cost effective way to grab a fast evaporating market share. Leaflet distribution is increasingly being seen as the best way to get ones message directly into homes and businesses without the expense involved in Television and Radio commercials and yet more exclusive than Newspaper advertising.
Once seen as the ‘poor man’s promotion’, of all the below the line methods of advertisement, leaflet distribution is fast becoming mainstream. This owes mainly to the cost effectiveness. Target Leaflet Distribution will charge a fixed rate per thousand flyers distributed, meaning a well managed, targeted door drop campaign can produce excellent results.
Leaflet distribution can be a fantastic way to build up brand recognition over a period of time. The key thing to remember is that on the first occasion your leaflet hits a doormat, your potential customers may not have any need for your services. The likelihood is that they may have to target the same area on a monthly basis. The point is that eventually, when they happen to need that leak fixed, lawns mowed, or even take away meal, because your material has landed consistently in their homes every week / month, the company that they use will be yours.
No form of advertising produces instant response, and doing one door drop will not make you millions. Building brand recognition is hard work, and can take weeks sometime months to achieve. It’s easy to fall at the first hurdle and get disheartened when the enquiries don’t come flooding in from the very first drop. Conducting a targeted leaflet distribution campaign over a period of time, dropping to the same houses each month is certainly not the easy way out, and will never be regarded as a quick fix. It is however, a sustainable way to ensure steady growth of your business in an increasingly tough market place.
Contact Target Leaflets for your Leaflet distribution in Ipswich & Colchester